With the client’s brand identity and content in hand, my goal was to design a site that felt modern, minimal, and easy to navigate – while still allowing the brand’s personality to come through. I focused on creating a seamless user journey supported by clear hierarchy, strong typography, and thoughtful visual pacing.

While the client originally envisioned an all-black background, I proposed a layout that alternated between black and white sections to improve readability, contrast, and overall user flow. This not only created visual breathing room but also helped guide the user’s attention through the content more naturally, enhancing both clarity and engagement across the site.